TELLING STORIES IN TEXAS
The Texas Motor Press Association represents journalists and content creators in Texas and the surrounding states of, Arkansas, Louisiana, New Mexico, and Oklahoma the largest truck market
in the world. The Texas Off-Road Invitational (TORI) allows our members to create compelling content with several vehicles over the course of just a few days. It is also an amazing opportunity for
manufactures and brands to capture content for their own social media and PR communications.
The TORI team of on-site photographers and videographers capture still photos and b-roll that can be used by members and manufacturers, offering additional value to all who attend.

Each TORI creates hundreds of pieces of content, with single YouTube videos capturing upwards of 450,000 views and online/print stories, and social media generating millions of impressions.

In addition, the TORI awards create communications opportunities for brands to share category award wins like “Texas Truck of the Year” or “Texas UTV of the Year.

The Texas Motor Press Association has recently announced an official
partnership with the Texas Outdoor Writers Association, allowing members
of the outdoor media to attend the TORI event and cover the SUVs, Trucks,
UTVs, and Motorcycles that serve the outdoor enthusiast. In addition, regional media has been
invited to not only cover the event, but to take part in rides and drives. The Tejas Off-Road Racing Association will be on hand to share information about their racing series and to offer demo rides in a Baja race truck. Local SEMA Members will also be on hand to share information about aftermarket parts and accessories for the offroad industry.